Tuesday, February 19, 2008

Etrage Wants to Eebbie-Wibbie Your Wildfire

It is hard for small third-party developers of CAD add-ins to get recognition in the market. Most suffice themselves to be listed in a CAD vendor's directory; some get noticed by resellers or gain sales via word of mouth. To gain attention, they need to be clever and creative. Which may be the right adjectives to describe a new campaign from Etrage, which makes add-in applications for PTC products Pro/ENGINEER Wildfire and Windchill.

This week Etrage announced an IWBIWYBI contest. Pronounced "Eebbie-wibbie," IWBIWYBI is short for "If We build It Will You Buy It?"The contest is a challenge to PTC users to suggest new ideas for third-party applications for Wildfire and Windchill. Applications can be in the areas of engineering automation, data integration, triggers or other Pro/TOOLKIT applications. Etrage will turn one or more of the ideas submitted into new products. Unless the development costs are huge, if your suggestion is selected you'll get the resulting product for free.

Etrage’s Ron Zabilski says PTC users are a varied lot, and their need for custom features are diverse. "Examples range from triggers that activate programs based on conditions that exist in the part, assembly or drawing or control how these models are saved in the PDM system to automatically creating plots or viewable files to large scale engineering automations where companies look for optimizations of designs through automatic feature creation, automatic drawing creation and annotation, and downstream feeds to NC controlled manufacturing systems," Zabilski told us via email in a sentence I doubt he would say in real life without taking a breath or two in the middle.


Some PTC shops are large enough to have in-house development teams who can create custom applications. The majority rely on third party developers like Etrage. "In many cases," notes Zabilski, "the development of these types of projects are complex because they require software development skills in C and C++, as well as knowledge in the underlying CAD and PDM API's."


Posted by Randall at 14:30:32 | Permanent Link | Comments (0) |