Wednesday, February 20, 2008

PTC Beats Microsoft, Dell, and All Other CAD/PLM in New Customer Affinity Poll

I always enjoy the part of the annual PTC press/analyst conference when customers take the podium. They tell their story, give honest answers to pointed questions, and seem genuinely happy to be PTC customers. Of course, PTC wouldn't bother to bring in grumpy customers, but that's not my point. A new national study confirms what I see -- customers really like PTC.

The CMO Council, an international organization of marketing executives, issued its annual ranking of customer affinity in the IT industry today. The report, "Customer Affinity Index of the Top 75 IT Brands Ranked by IT Buyer," rates PTC in the top ten. It is the only CAD/PLM company on the list, and PTC outranks such IT leaders as IBM, Microsoft, Dell, and Oracle.

In the research study accompanying the ranking, the CMO Council suggests that customer affinity "surpasses brand awareness as the key predictor of purchasing decisions." The Council says customers seek out companies that best align themselves with the customer's priorities and needs.

The CMO Council conducted qualitative interviews and quantitative surveys of more than 1,500 key stakeholders in all major industries to analyze the interests of IT buyers. The customer affinity index assesses the strength of the customer/vendor relationship based on six key drivers:
  • Market understanding and response to needs
  • Product or service experience
  • Brand perception and reputation
  • Communications quality and frequency
  • Accessibility and availability of support
  • Corporate confidence, trust, and credibility
This blog finds it way too easy at times to have a bit of fun at PTC's expense. It is a company that is willing to be "out there," taking risks and showing a bit of edgyness and personality. It also has more direct competition than any other CAD/PLM company, since their product line scales from one user to 10,000. It is good to see any CAD company be honored by The CMO Council, and not really surprising that PTC is the one they chose.

Posted by Randall at 12:05:22 | Permanent Link | Comments (1) |
Comments
1 - Glad to hear it... and from an active customer's perspective I can say that PTC have dramatically improved their customer support and attitude in the past 12 months particularly. Meeting their staff face-to-face, I was struck by their humble approach, which is markedly different from what I experienced a few years back.

Edwin (Comment this)

Written by: Edwin Muirhead at 2008/03/27 - 02:54:32
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