Monday, May 14, 2007

The Scoop We All Missed: Dassault Buys WHITE

OK, so I'm working on an article for this week's edition of CADCAMNet, right? And it's about Dassault Systemes, right? OK. So, I thought it might be a good idea, you know, to read the press releases from Dassault that came out during the recent PLM Summit at COE (CATIA Operator's Exchange). Right? OK.

And, like, I read the first press release and I'm flabbergasted, OK? Totally flummoxed, right? Yes. To a person, we the Mr. and Ms. Noseys of the CAD/PLM press missed the biggest news of the week! It was, like, right under our noses, OK? In a Dassault press release! Like no other!

In the third paragraph of the press release titled, "Innovation, Collaboration Technology Highlight PLM Summit Opening Day Presentations at COE 2007," it says:

"Dassault Systèmes CEO Bernard Charlès keynote presentation will focus on Dassault Systèmes’ PLM strategy, vision and product portfolio, including the recently announced acquisition of WHITE, the leading XYZ company, as well as current market and business trends driving PLM market growth."

Those websites that just reprint press releases were the only ones to publish this important story. Makes me want to rethink my publishing strategy, OK? To think, Dassault bought WHITE! This is world-changing! Right! If I had only read the press release before my interview with Dassault CEO Bernard Charles, I could have gotten the scoop on the big news of the day! Arrgh!

Bernie, the new WHITE mascot at Dassault Systemes.

Posted by Randall at 15:20:52 | Permanent Link | Comments (2) |
Comments
1 - For those, like me, that didn't get what Randall has just posted, I asked him. Apparently he found a press release in the Dassault 'kit' that said exactly what he has quoted. We suspect it was the ICEM release in early draft, and was never eradicated from the kit.

With all the anecdotes surrounding this event, DS may just need to be focusing on its PR execution, in addition to its branding work going on. (Comment this)

Written by: Rachael at 2007/05/14 - 18:41:34
2 - Now you know what happened to the XYZ Publishing that I used to own. Dassault bought it, and now I am fabulously wealthy, and you editors can all be jealous of me, and I might let you visit my private island I just bought....

Seriously, though, "WHITE" as a placeyholder? Even XXXXXXXX makes more sense. And is more visible.

 (Comment this)

Written by: ralphg at 2007/05/14 - 23:08:03
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