Wednesday, April 25, 2007

How Do We Tell Affuso There are Naked Avatars Flying Through Our Teamcenter Booth?

UGS has opened the doors, so to speak, to its new island in Second Life, the online 3D playworld that is increasingly becoming a magnet for marketing ventures. UGS says it is the “first pure-play PLM company to establish a presence in the mainstream online virtual world,” and we don't doubt it for a minute. (Autodesk is playing with SL, too. But they HATE the term PLM, and for now it's a semi-private island. Makes us wonder what they are up to.)

Right now the island is being used as a customer showcase, but UGS says in the future they will use the site to “collaborate with customers and partners, host virtual conferences and provide a more immersive way to experience its solutions just as they are used every day by customers around the world.” Somehow I don't think Belgian Police Babes On Patrol represents “just as they are used every day by customers” in most companies now using PLM.

If you just can't wait to see what kind of furries hang out on a PLM island, visit www.ugs.com/secondlife.

Will this Belgian police officer be called upon to assist Second Life visitors at the new UGS Island?

Posted by Randall at 13:51:21 | Permanent Link | Comments (4) |
Comments
1 - 2nd Life? With UGS now bought by Siemens, after being owned by VCs, then prior to that EDS with the SDRC merger, then prior to that.... I reckon they are on their 5th or 6th life? The cats at UGS need only worried when it comes to their 9th ....

I don't get this 2nd life thing at all. My 1st life is hard enough. Do decision makers, car and aerospace moguls spend their time playing avatar social games? Aren't these networks for spotty teenagers and people that find it hard to make friends?

I look forward to hearing about the first Second Life deal CAD deal. (Comment this)

Written by: martyn day at 2007/04/25 - 15:44:13
2 - Todays "spotty teanagers" are tomorrows moguls and todays "people who find it hard to make friends" are decision makers.
 (Comment this)

Written by: a smart duck at 2007/04/26 - 03:54:08
3 - Tony already knows about the 'risks' of UGS establishing ourselves in Second Life. You honestly think I would have run this up the flag pole at UGS without making sure everyone knew both good and bad sides of what is going on there?

I have given the main reasons we are there on my blog. But just to echo smart duck's comment, one of the reasons we are there is that there is a large (whether it be 20,000 or 5M) community who has self identified as being interested in 3D based collaboration. While some of the collaboration is of the 'naked' variety, elsewhere there are some pretty interesting work going on that pretty closely resembles what is done by RL CAD designers. We want to connect with that group and tell them that if they like doing things in 3D on computers, that there is a whole world of opportunity open to them in product design. They can't all end up animating Shrek 14. (Comment this)

Written by: chris at 2007/04/26 - 08:03:05
4 - For me, SecondLife is basically a really fun programming environment. The built in scripting language is very easy to pickup and it's amusing as anything to make little gadgets and toys and cars and magic wands that shoot santa's and reindeer from the sky on command (no joke somebody made that).

I also run Fabjectory - http://www.fabjectory.com - which extracts the 3d creations of SecondLife residents and with a little work gets them in shape for rapid fabrication.

If anyone has questions about building, etc. in SecondLife drop me an email at: mike@fabjectory.com

Thanks,

Mike Buckbee
Fabjectory Founder
 (Comment this)

Written by: Michael Buckbee at 2007/04/26 - 14:28:39
Write a comment